The Magnetic Message

Do you hate being salesy?

I know I do.

But if you really care about your customer, you are trying to help them solve a problem or resolve a desire, achieve a feeling. You can do this with The Magnetic Message.

A magnetic message is one that magnetically and magically draws your customer into purchasing your product or service using the concept of creative tension.

Your message should demonstrate an understanding of your customer's pain or desire and how your product or service is the solution, the bridge, to the desired outcome.

If you can convey the idea that their desired outcome is achievable with your product or service in a way that creates trust, hope and excitement, your customer is going to naturally be drawn to purchase to resolve the tension between where they are currently and where they want to be. Tension seeks resolution.

This concept of creative tension is applicable to any changes you are seeking to make in your own life as well as the desires for change your customers have.

Two excellent books to understand this concept are The Path of Least Resistance by Robert Fritz and You're Not Broken by Christopher Duncan.

The Path of Least Resistance

You're Not Broken