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HomeBlogMake Your Emails Work For You Past the Send Date
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Make Your Emails Work For You Past the Send Date

Author Robyn Kalnins Avatar
by Robyn Kalnins
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You spend a lot of time deciding what topics to include in communications to your email list. How do you add value? How do you make it engaging? Tweaking and fine tuning your Call To Action. Maybe you even PAY someone to draft those emails for you.

Then you send it. It gets whatever response it gets- open rates, clicks etc. And its on to the next communication. But what can you do with the winners? The ones that get a lot of traction?

I didn't know this Aweber feature existed. I had seen it but was always to busy to stop and look at what it was until this week.

By the way, I am still learning all the ins and outs of list building and email marketing. You can benefit because I am learning new stuff I am happy to share here and in my Newsletter.

Anyway...AWEBER has a Newsletter HUB feature where you can save and showcase all your broadcast emails! How awesome is that. They can KEEP working for you long past the date you sent them. You can basically publish a "newsletter" using the emails you have sent to your subscribers. And get your current subscribers and NEW subscribers going to these archived "newsletters". AKA your past broadcasts emails. Talk about a two-fer on the newsletters you send to your subscribers!

It is also a time saver for your subscribers. What an easy way to keep and organize the newsletters you receive from a source you trust!

Let's face it. If you list doesn't open the email within 1 or 2 days of sending it, they probably aren't going to get around to it. This way they are organized and available when your subscribers are ready!

With the Newsletter Hub you have a place where all your hard work can continue to deliver for you! And if you use AWEBER to actually publish a newsletter like I do - WOW! I was downloading them to Google but now I will just publish them to my Newsletter Hub in Aweber.

I am not sure if you have to decide when you initially send it or if you can add it to your hub later. I am still researching that but here is a link to their article about it. It is definitely a feature I am going to leverage. How about you!?

Use MailGenius to send a test email to check whether your emails are going to the SPAM instead of the inbox!

#listbuilding #email list #newsletters

About The Author
Robyn Kalnins

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